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Privacy policy

PRIVACY POLICY

Last updated: August 6, 2026

This Privacy Policy describes how NORTHRYN ACTIVE LLC, doing business as NorthrynActive, “Northryn Active,” “we,” “us,” or “our,” collects, uses, discloses, and otherwise processes personal information when you visit NorthrynActive.com, create an account, place an order, subscribe to our communications, contact customer support, or otherwise use our website, products, and related services collectively referred to as the “Services.”

Our online store is powered by Shopify, which provides the e-commerce platform that allows us to offer the Services to you.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood the practices described in this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, or could reasonably be linked to an individual. It does not include information that has been anonymized or de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, we may collect the following categories of personal information.

Contact and identification information

This may include:

  • Your name;

  • Email address;

  • Telephone number;

  • Billing address;

  • Shipping address; and

  • Other information you provide when creating an account or completing an order.

Account information

If you create a customer account, we may collect:

  • Account username or login information;

  • Password or authentication credentials;

  • Saved addresses;

  • Account preferences;

  • Order history; and

  • Communication preferences.

Passwords and similar credentials may be stored and managed through Shopify or other authentication providers.

Order and transaction information

We may collect information about:

  • Products you view, place in your cart, purchase, return, exchange, or cancel;

  • Product sizes, designs, custom names, custom numbers, and other personalization selections;

  • Order number;

  • Purchase amount;

  • Discounts and promotional codes;

  • Shipping method;

  • Delivery and tracking status;

  • Previous transactions; and

  • Return, refund, exchange, or cancellation activity.

Payment information

Payments are processed through Shopify and third-party payment providers.

Depending on the payment method you select, payment providers may collect payment card details, financial account information, billing information, authentication information, and other information required to authorize the transaction.

We generally receive transaction details such as the payment method, transaction identifier, payment confirmation, payment status, and limited billing information rather than complete payment card details.

Customer service and return information

When you contact us about an order, return, refund, defective product, damaged package, missing item, or delivery issue, we may collect:

  • Your order number;

  • Contact information;

  • A description of the issue;

  • Copies of your communications with us;

  • Photographs or videos of the product, packaging, shipping label, or damage;

  • Tracking and delivery information; and

  • Any other information you voluntarily provide.

Please do not include unnecessary sensitive or confidential information in photographs, attachments, or support communications.

Device and usage information

When you access the Services, we and our service providers may automatically collect information such as:

  • Internet Protocol address;

  • Browser type;

  • Device type;

  • Operating system;

  • Device and advertising identifiers;

  • Cookie identifiers;

  • Approximate location derived from your IP address;

  • Referring website or source;

  • Pages and products viewed;

  • Search activity;

  • Cart and checkout activity;

  • Date and time of visits;

  • Links, buttons, and features you interact with; and

  • Information about how you navigate and use the Services.

Marketing information

If you join our VIP list, subscribe to promotional communications, participate in an offer, or interact with our advertisements, we may collect:

  • Your email address;

  • Subscription status;

  • Marketing preferences;

  • Engagement with emails and advertisements;

  • Products and collections that may interest you; and

  • Information about whether you opened, clicked, or interacted with a communication.

Information derived from other information

We may create inferences about your interests or shopping preferences based on information such as products you viewed, purchased, added to your cart, or interacted with.

We do not use sensitive personal information to infer characteristics about you.

2. Sources of Personal Information

We may collect personal information from:

  • You directly, including when you create an account, place an order, subscribe to our VIP list, contact us, or submit a return or refund request;

  • Your device or browser, through cookies, pixels, local storage, server logs, and similar technologies;

  • Shopify and our service providers, including payment processors, fulfillment providers, printing partners, shipping carriers, analytics providers, customer-support providers, and fraud-prevention services;

  • Advertising and marketing partners, where permitted by law; and

  • Social networks or other third parties, when you interact with our social media pages, advertisements, or third-party integrations.

3. How We Use Personal Information

We may use personal information for the following purposes.

Providing and fulfilling the Services

This includes using personal information to:

  • Operate our website and online store;

  • Create and manage customer accounts;

  • Process payments and transactions;

  • Produce and personalize made-to-order products;

  • Inspect, pack, fulfill, and ship orders;

  • Provide order confirmations and tracking updates;

  • Process returns, refunds, exchanges, and cancellations;

  • Maintain shopping carts and saved preferences;

  • Provide product recommendations; and

  • Otherwise perform our contractual obligations to you.

Customer service and communications

We may use your information to:

  • Respond to questions and support requests;

  • Provide sizing, product, order, and shipping assistance;

  • Investigate damaged, missing, defective, or incorrectly produced items;

  • Communicate about returns and refunds;

  • Provide important updates about your account or order; and

  • Maintain our relationship with you.

Marketing and advertising

Subject to applicable law and your choices, we may use personal information to:

  • Send promotional emails;

  • Provide VIP-list communications;

  • Announce product launches, limited drops, restocks, and special offers;

  • Personalize website content;

  • Measure the effectiveness of campaigns;

  • Create audiences for advertising;

  • Display advertisements on third-party websites and platforms; and

  • Recommend products based on your activity or previous purchases.

Security and fraud prevention

We may use information to:

  • Authenticate accounts and transactions;

  • Detect and prevent fraud, chargebacks, unauthorized activity, and abuse;

  • Protect our customers, business, website, and service providers;

  • Troubleshoot technical issues; and

  • Maintain the security and integrity of the Services.

Analytics and improvement

We may use information to:

  • Understand how customers use the Services;

  • Evaluate website and product performance;

  • Improve website navigation, product offerings, and customer experience;

  • Test new features;

  • Conduct internal research; and

  • Generate aggregated or de-identified statistics.

Legal and compliance purposes

We may process personal information to:

  • Comply with applicable laws, tax rules, accounting obligations, and lawful requests;

  • Respond to subpoenas, court orders, or government requests;

  • Enforce our terms, policies, and agreements;

  • Establish, exercise, or defend legal claims;

  • Investigate suspected violations; and

  • Protect our rights and the rights of customers and others.

4. Cookies and Similar Technologies

We, Shopify, and our partners may use cookies, pixels, tags, software development kits, local storage, and similar technologies to operate and improve the Services.

These technologies may be used to:

  • Remember your shopping cart and preferences;

  • Keep you signed in;

  • Enable checkout and payment functions;

  • Measure website traffic and performance;

  • Understand how visitors interact with the Services;

  • Prevent fraud and enhance security;

  • Personalize products and content; and

  • Support marketing and targeted advertising.

Some cookies are necessary for the Services to function and cannot be disabled through our systems. Other cookies, such as analytics or advertising cookies, may be optional depending on your location.

Where available, you may manage non-essential cookies through the cookie or privacy settings displayed on our website. You can also configure your browser to block or delete cookies. Blocking certain cookies may affect the operation of the Services.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients for legitimate business purposes.

Shopify

Our store is hosted and supported by Shopify. Information you submit through the Services may be processed by Shopify to provide, secure, personalize, and improve the Shopify platform and related services.

Where Shopify processes personal information for its own purposes, its processing is governed by Shopify’s own privacy notices.

Service providers

We may disclose information to providers that assist us with:

  • Website hosting and technology;

  • Payment processing;

  • Fraud prevention;

  • Product printing and manufacturing;

  • Order fulfillment and warehousing;

  • Shipping, tracking, and delivery;

  • Data storage and cloud services;

  • Analytics;

  • Email and marketing communications;

  • Advertising;

  • Customer support;

  • Accounting, tax, and legal services; and

  • Website security and maintenance.

These providers are permitted to process information only as necessary to provide their services or as otherwise allowed by law.

Shipping and fulfillment partners

We may provide your name, shipping address, phone number, email address, order details, and related delivery information to printing partners, fulfillment providers, warehouses, postal services, and shipping carriers so they can produce, fulfill, track, and deliver your order.

Advertising and marketing partners

We may disclose identifiers, device information, internet activity, commercial information, and marketing engagement information to advertising and marketing partners.

Depending on the law where you live, some of these disclosures may be considered a “sale,” “sharing,” or processing for targeted advertising, even though we do not sell personal information for money.

Parties you authorize

We may disclose information when you request, direct, authorize, or consent to the disclosure, including when you use a social media feature, third-party login, payment wallet, or other integration.

Legal authorities and professional advisers

We may disclose information to courts, regulators, law enforcement, government agencies, attorneys, auditors, insurers, and other professional advisers when reasonably necessary to comply with law, protect rights, investigate misconduct, or handle legal claims.

Business transactions

Personal information may be disclosed or transferred as part of a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.

6. Targeted Advertising, Sale, and Sharing

We do not sell personal information in exchange for money.

However, the use of advertising cookies, pixels, Shopify services, or advertising partners may constitute “selling,” “sharing,” or processing personal information for targeted advertising under certain U.S. state privacy laws.

Where applicable, you may opt out through:

  • The privacy choices or “Do Not Sell or Share My Personal Information” option made available on our website;

  • Applicable cookie settings;

  • An opt-out request sent to our customer-support email; or

  • A recognized universal opt-out mechanism, such as Global Privacy Control.

When legally required and technically supported, we will treat a valid Global Privacy Control signal as an opt-out request for the browser or device sending the signal. If the signal can be associated with your Shopify account, the request may also be applied to that account.

Except for legally recognized universal opt-out signals, we do not currently respond to general browser “Do Not Track” signals.

7. Shopify’s Role

Shopify provides the platform used to operate the Services and processes information about your access to and use of our store.

Information submitted through the Services may be transmitted to Shopify and other providers located outside the country where you live.

Where enabled, Shopify may use information from your interactions with our store and other Shopify merchants to provide enhanced services, analytics, personalization, security, fraud prevention, or advertising features.

For more information about Shopify’s practices and privacy rights relating to information processed by Shopify, please review Shopify’s Consumer Privacy Policy and Privacy Portal.

8. Legal Bases for Processing

If you are located in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction that requires a legal basis for processing, we generally rely on one or more of the following:

  • Performance of a contract, such as processing and delivering your order;

  • Legitimate interests, such as securing the Services, preventing fraud, improving our business, and providing customer support;

  • Consent, such as for certain marketing or non-essential cookies;

  • Compliance with legal obligations, including tax, accounting, consumer-protection, and law-enforcement requirements; and

  • Establishment or defense of legal claims.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The appropriate retention period may depend on:

  • Whether you maintain an account with us;

  • The status of an order, return, refund, or dispute;

  • Warranty and customer-support requirements;

  • Tax, accounting, fraud-prevention, and legal obligations;

  • Applicable limitation periods;

  • The need to enforce our agreements; and

  • Whether you have consented to receive marketing communications.

When information is no longer required, we may delete, anonymize, or securely dispose of it, subject to technical and legal limitations.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials. Please notify us promptly if you believe your account or personal information has been compromised.

Do not send payment-card information, passwords, government identification numbers, or other highly sensitive information through ordinary email.

11. International Data Transfers

We, Shopify, and our service providers may store and process personal information in the United States, Canada, and other countries that may have different data-protection laws than your country.

Where required, international transfers may be supported by recognized legal mechanisms, such as adequacy decisions, Standard Contractual Clauses, the United Kingdom International Data Transfer Addendum, or other lawful safeguards.

12. Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

  • Request access to or confirmation of the personal information we process;

  • Request specific pieces or categories of personal information;

  • Request correction of inaccurate personal information;

  • Request deletion of personal information;

  • Request a portable copy of personal information;

  • Object to or restrict certain processing;

  • Withdraw consent;

  • Opt out of the sale or sharing of personal information;

  • Opt out of targeted advertising;

  • Limit certain uses of sensitive personal information, where applicable;

  • Appeal a decision we make regarding your privacy request; and

  • Receive equal service and pricing without unlawful discrimination for exercising your privacy rights.

You may submit a request by emailing cs@northrynactive.com or by using any privacy-request option made available through the Services.

Please describe the right you wish to exercise and provide enough information for us to identify the relevant account or transaction.

We may need to verify your identity before completing a request. Verification may require information such as your email address, order number, shipping address, or account details.

You may use an authorized agent where permitted by law. We may request proof that the agent is authorized to act for you and may ask you to verify your identity directly.

We will respond within the period required by applicable law. If we deny a request, you may appeal the decision by replying to our response or emailing us with “Privacy Request Appeal” in the subject line.

13. Marketing Choices

You can unsubscribe from promotional emails at any time by selecting the unsubscribe link included in the email.

You may also contact us at cs@northrynactive.com to update your marketing preferences.

Even after you unsubscribe from marketing, we may continue sending non-promotional communications concerning your orders, transactions, account, customer-support requests, security, or changes to our policies.

14. Children’s Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13.

Although some products may be designed or sized for children, purchases must be made by a parent, guardian, or other adult.

If you believe a child has provided personal information to us without appropriate permission, contact us at cs@northrynactive.com so we can investigate and, where required, delete the information.

We do not have actual knowledge that we sell or share, as those terms are defined by applicable law, personal information belonging to individuals under 16 years of age.

15. Third-Party Websites and Services

The Services may include links to social networks, payment services, shipping providers, or other third-party websites and platforms.

We are not responsible for the privacy, security, content, or practices of third parties. Information you provide to a third party is governed by that party’s privacy policy and terms.

We encourage you to review the privacy notices of third parties before providing them with personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, Services, or legal obligations.

When we make changes, we will post the revised Privacy Policy on the website and update the “Last updated” date. We will provide additional notice where required by law.

17. Complaints

If you have a concern about how we process personal information, please contact us first so we can attempt to resolve it.

Depending on where you live, you may also have the right to lodge a complaint with your state attorney general, consumer-protection regulator, data-protection authority, or other competent supervisory authority.

18. Contact Us

For questions about this Privacy Policy, our privacy practices, or your privacy rights, contact:

NORTHRYN ACTIVE LLC
1942 Broadway, STE 314C
Boulder, Colorado 80302
United States

Email: cs@northrynactive.com

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